Teaser Trailers Viewed - My Bloody Valentine

In order for me to further understand how horror trailers are constructed and what obvious conventions are made apparent, I decided to view the trailer for My Bloody Valentine 3D which is the 2010 remake of the original film which was first brought to screens in 1981.

http://www.youtube.com/watch?v=6rcoc46onlE

Trailer Analysis

First thing the audience sees is the name of the production company - Lionsgate. Four short clips are then given of the main location of the movie and a small part of the narrative is given by two of the characters speaking. The question asked by on is "Exactly what did you see here?" and the response given is "something was following us." This lures the audience in and gets them questioning as to what or who could have been following them. A short clip of the mysterious killer is then brought to the screen and is attention grabbing towards the audience. The audience are unaware of the killers identity as he is wearing a black gas mask, this opens up the question of who is this killer? Why is he brutally attacking and killing many innocent victims?

Again more short effective clips are shown of the victims in fear, screaming and running from the killer and once again a small part of the narrative is given with a female stating this brutal killing as "the valentine's day massacre."

As the trailer continues, the sound of the heartbeat is heard which gradually speeds up as the clips become faster and more terrifying.

3D effects are included such as a knife being thrown into the audience, making each individual feel as if they are one of the victims. The knife is immediately thrown as soon as the narrator says "tear through the screen." The reaction of a live audience watching the movie along with the 3D effects are effective as the people watching the trailer will be lured in as the 3D effects create a thrill of excitement and an adrenaline rush.

As the pace of the clips becomes quicker and more petrifying, the sound of the killer breathing through a gas mask is heard. This possibly makes the viewer feel as if the killer is close by and waiting to pounce on his/her next victim, thus adding suspense and excitement and making the viewer feel nervous. The title of the movie "My Bloody Valentine 3D" is then followed after this. This is very powerful as the majority of movie trailers tend to state the title of the movie at the very beginning, but the director has taken a different approach with this trailer. He has kept the audience in anticipation as to what the title of the movie is. The colour of the text is red. The colour red denotes love, danger, and blood. This fits in perfectly with the theme of the movie as the My Bloody Valentine is simply about a masked murderer on a killing spree.

Towards the end of the trailer, a real life audience is shown watching the movie as a large flame of fire is thrown out into the audience in a 3D manner. The audience's shocked and amazed reaction is seen and heard. The flame of fire was unexpected bu nevertheless still exciting.

The very last thing that appears on screen is "coming soon." The release date of the My Bloody Valentine 3D has not yet been given, which possibly makes the viewer feel more excited and pumped to anticipate this new slasher movie.